Kia Ora and welcome to Loose Line!
Loose Line is where NZ art meets dirt. We illustrate our fabrics by hand-drawing a mix of NZ fauna and other kiwi inspired things.
The tops are made tough and original using the best quick-dry fabric we can source, you can wear them biking, running, hiking and wherever the outdoors takes you.
Loose Line is Nelson based, founded by an artist and ex-XC MTB racer who struggled to find clothing that looked good but also performed well.
We are family owned and operated, in NZ. Our gear is made overseas by a smaller production line that focuses on high quality production. We’ve started with a womens range, then developed a mens line-up and kids. We always have ideas in the works. We’ve got three new designs coming out in spring featuring deer, available in all genders. Our next focus is developing a rad new mens collection that is bright and bold. We’ve drawn up the artwork for this and are just tweaking colours and layout. It involves blue mushrooms from the NZ $50 note and some other cool stuff. After this we will bring out a big range of kids tops featuring the favorite men’s and women’s designs.
The photographer rides a Santa Cruz Nomad.
Illustrations from the feijoa trees in our backyard.
We've got a good testing crew.
Early drawings for the Zesty .B.
Kid's gear is not far away!
The Zesty .B is a favourite!
You know the drill, out shirts are pretty comfortable & functional. Now this wasn’t by accident. The fit has been meticulously tweaked on the trails over the years. We’ve been constantly testing on the trails and scratching our heads in how to make it completely awesome.
The fit is not for mannequins but made to flatter the average person. We’ve gone super simple with fit, but been precise in every measurement and seam. The fabric is lightweight and strong, and the shirt should give to a full range of motion.
We don’t have gimmicky features, but we have shirts that well designed, functional and made to last. Yes, we hope you wear them out because they are not designed to fall apart or fade. They are versatile, designed originally for riding bikes, but are awesome for hiking, climbing, running and generally being outside and doing stuff.
behind the design
We wanted to look super casual but bright and happy, a burst of colour on the wilderness. Tired of being bombarded with gigantic logo branding, a moving billboard.
We try to be different from the major brands. So you don’t look like a clone when you wear our gear. Each design has a small run compared with big brands, so you will be original.
We make the shirts so you feel good wearing them, and are backed up by excellent design and tech so they perform well.