It starts with inspiration

We spend a good part of our time in the mountains and hills in the South Island of New Zealand. We're inspired by the scenery and fauna that surrounds us and calls us to get outside.

We take it to the drawing board

WE'VE GOT A WELL KNOWN NZ ARTIST ON BOARD WHO DRAWS THE ILLUSTRATIONS ON THE SHIRTS. IN THE FUTURE WE'D LOVE TO HAVE MORE ARTISTS ON BOARD TO KEEPS THINGS EXCITING AND ORIGINAL.

We refine our designs and choose colour palettes

WE HAVE THE ILLUSTRATIONS SCANNED AND THEN CLEAN THEM UP IN PHOTOSHOP AND ILLUSTRATOR. THIS IS NO EASY TASK. THEY ARE THEN PUT TOGETHER FROM SCRATCH TO FORM A DESIGN THAT LOOKS PRETTY COOL ON A SHIRT. WE MOVE THEM AROUND TO FLATTER THE HUMAN FORM. FROM HERE WE GET TO PLAY AROUND WITH COLOUR. WE WORK FROM CMYK FABRIC SWATCHES WITH COLOURS WE HAVE PERSONALLY PUT TOGETHER FROM SCRATCH, MATCHING TO REAL COLOURS IN THE WORLD AROUND US. THESE ARE TWEAKED SO THE COLOURS RELATE AND CONTRAST WELL TOGETHER. WE'RE LUCKY TO HAVE AN ARTIST ON BOARD THAT REVIEWS THE COLOURS.

WE TEST THE FIT & FUNCTION

WE HAVE A GOOD LINE UP OF PEOPLE WHO ARE OUT THERE DOING STUFF AND TESTING OUR GEAR IN ALL CONDITIONS AROUND THE COUNTRY. WE ARE CONSTANTLY TAKING FEEDBACK ON WAYS TO MAKE IT BETTER FOR YOU. WE ALSO LOVE TO HEAR FROM YOU REGARDING WHAT YOU LIKE AND DON'T LIKE, AND WHAT YOU'D LIKE TO SEE NEXT.

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